What does a SEO consultant or search engine optimization specialist actually do? At Next Generation HQ Adelaide SEO specialists much of our work is getting websites out of a Google penalty. This is from previous work done by webmasters that has been against Google’s stated guidelines.
There are numerous Google penalties and all have a negative impact on a website’s search rankings. When the website is crawled by a Google Bot or subjected to a manual review, if the website is outside Google’s algorithm guidelines it will be subject to penalty and fall in ranking. This can have a devastating impact on organic traffic numbers.
The algorithm updates that cause the penalties are code named after animals. For example, Google Penguin penalty impacts on websites that have used spam (unnatural) linking to artificially lift the website in the rankings in an unfair manner. A Google Panda Penalty targets websites that over use key words in the titles and content on the site to try and manipulate the Google’s ranking methodology.
Penalties can result in the drop in the rankings of every page of the website, for a specific page or for a specific keyword.
A common question asked is, “how do I know if my website is in penalty and if so which one?” To find out if a website has been subject to a Google penalty, a website owner can log into the Google Webmaster Tools associated with the site and check penalty notifications from Google. Another way is to analyse the timing of their ranking drop with the time of known Google updates.